My theory of consumer products is that all the real successful products have been invented, so the companies are going to devote most of their time selling the same products in different packaging and different forms. So you've got your Doritos, and then you've got your Rollitos, then you have Doritos to go snacks, ect, ect, ect. So I think that all you have to do is take an existing product, and cram it into new packaging and you have a new breakthrough product. Thus, I'm happy to introduce a new product idea for sale: Pudding in a squeeze bottle.

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